Swatch

Advertising, Social Media

Swatch is a Swiss watchmaker. I created a vibrant and youthful visual identity for their Pop Collection. The campaign consists of images and animations to be used across their website, advertisements, and social media.

Pike, Cisco

Print Advertising

A collection of advertising campaigns in the form of banners, packaging and print material.

Easyship

Ad - Design for Videography, Art Direction

A mood - board has been created to establish the lighting, look and feel for the advertisement. A collection of references for building signifiers, color palettes, and environments of the finished product has also been designed. I have chosen a range of blues from the brand guide and website in order to have a cohesive visual language for the brand across all platforms.

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Screen Shot 2019-04-16 at 8.11.25 AM
Screen Shot 2019-04-16 at 8.12.43 AM
Screen Shot 2019-04-16 at 8.11.40 AM
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Screen Shot 2019-04-16 at 8.11.25 AM
Screen Shot 2019-04-16 at 8.12.43 AM
Screen Shot 2019-04-16 at 8.11.40 AM

Concept Development

The first concept has been inspired by the Rubik's cube - solving a problem. Its shape and function have been transformed into other minute cubes to show mixing and matching options and finding the best solution. Finally, it transforms into a package and then the Easyship logo.

The second concept which is an extension of the narrative is smoothening the edges for the path/stages which allows the package to flow through more easily.

The third concept, swiping through different products and getting the cheapest, fastest and best deals at one swipe through Easyship. 

 

Keywords/Ideation:
Cheapest > Best value 
Fastest > Global
Global > Cross border
Enabling global communities
Sell Worldwide, Save Time
Several stages transform to one entity > Symbol - Package
Package co-relation > Logo

Various visual aspects: currency, flags, communication, taxes/duties
All transform into one symbol, the package logo
Can be used as a theme for social media designs

Automated shipping process
Style > Sophisticated service needs a unique and refined visual representation

Technology > Interconnections > simple, one swipe to best deals

Other Projects

© 2019 SomyaRaju. All rights reserved.

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