Brand Identity, Visual Design
Swingtech is a management and technology services company that primarily works for government clientele. I designed the brand identity, website, and social media direction to represent the company’s diverse and customer - focused services. I also redesigned the company’s online presence by breaking down text - heavy project case - studies into simple motion graphics.
Ameya Sumeru is a technology services company that focuses on building mobile applications. They were looking for a simple and neutral logo as they plan on building a variety of personalities for their products. I created a minimalistic logo with a unique color palette and form. The primary intent was to produce a well-structured logo to ensure visibility on a mobile device.
Visual Design, Concept Development, Storyboard
The designs have been inspired by the circle shape in the 'i' of Afiniti. I used colors to represent similar behavioral patterns. The designs were created keeping in mind keywords like fluidity and fusion. I created a striking range in hierarchy so that the information is easily registered. I have also broken down the graphic into simpler forms to make sure the concepts are approachable on all platforms.