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Pop!

Set Design

During the pandemic, with everyone confined to their homes amidst bland beige walls, I saw a unique opportunity to unleash creativity and construct captivating, colorful worlds within our living spaces. Embracing the Apartment List brand colors, my aim was to create a bold, conceptual, and vibrant visual style, harnessing the power of color to evoke emotions and infuse personality into our brand. As the art director for these photoshoots, I focused on conceptual set building, photography, and elevating the visual language to enhance the overall experience. This approach encouraged renters to embrace their imaginations and adopt a playful mindset, allowing us to craft delightful moments for them.

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