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On the Bright Side

During the pandemic, with everyone confined to their homes amidst bland beige walls, I saw an opportunity to bring creativity and color into everyday spaces. Drawing from Apartment List's brand palette, I crafted a bold, vibrant visual style that harnessed the power of color to evoke emotion and distinguish our brand. As art director, I led conceptual set design and photography while refining the overall visual language. This approach encouraged renters to tap into their imagination and embrace a playful mindset, allowing us to create delightful moments across social media, the Apartment List blog, emails, and other marketing materials.

​© 2024 SomyaRaju. All rights reserved.​

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