Sunny

Crafted a distinctive brand identity and launch strategy for Sunny, an AI-driven apartment search platform. Designed the logo, typography, color palette, iconography, animations, and product visuals to create a cohesive and engaging user experience. Authored the brand guidelines, providing clear creative direction and ensuring consistency across all platforms. Led advertising campaigns that doubled daily active users (DAU), building trust and driving customer growth. Through thoughtful branding and strategic storytelling, positioned Sunny as a standout competitor from day one.