Brand Design

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I developed comprehensive brand guidelines for Apartment List to ensure all cross-functional teams adhere to the established visual identity and maintain consistency across different platforms and channels. Led the ideation processes to generate innovative and relevant ideas for advertising campaigns, marketing initiatives, and visual storytelling. Apartment List is a platform that connects renters with apartment listings through an online marketplace. It represents over 40 U.S. cities and nearly 88 million people visit the site.