Authored comprehensive brand guidelines and design systems for Apartment List, shaping creative direction across marketing campaigns, social media content, product launches, events, and evergreen brand communications. Directed the ideation and creative production for the Apartment List blog, product visuals, advertising campaigns, emails, website, sales decks, PR, and brand partnerships. Collaborated with cross-functional teams to establish an impactful and cohesive visual language across all touchpoints. Managed an internal design team, external creative agencies, and freelancers.

Apartment List is an online marketplace connecting renters with apartment listings. It operates in over 40 U.S. cities and attracts nearly 88 million visitors annually.