Defined comprehensive brand guidelines and design systems for Apartment List, shaping the creative direction across marketing campaigns, product launches, brand communications, experiential events, and social media content. Designed the product’s visual identity through iconography, typography, color, layouts, and micro-animations. Owned the ideation and creative production for the Apartment List blog, advertising campaigns, website, emails, sales decks, PR, and brand partnerships.

The renter email marketing system I designed drove a 152% increase in engagement. Collaborated with cross-functional teams to establish a cohesive and impactful visual language across all touchpoints. Managed an internal creative team, external agencies, and freelancers.

Apartment List is an online marketplace that connects renters with apartment listings, operating in over 40 U.S. cities and attracting nearly 88 million visitors annually.