Art Direction​

​

I provided art direction for the 'Rent like an A-Lister' campaign across CTV, YouTube, and Google Discovery with a 92% return on Ad spend. The campaign captures the sheer excitement and joy that comes with finding the perfect apartment. Partnering with House of Greenland, we wove a visual narrative that's sure to make you sing. In every frame, our lead flaunts amazing features of her new apartment with comedic themes and a catchy 'pop rap' beat. I oversaw the creative aspects, such as visuals, storytelling, set design, casting, messaging and music to ensure they resonated with the intended audience and conveyed the desired brand message. The primary objective was to establish a long-term brand presence. ​Delightful and memorable, the message was laid. Rent like an A-Lister, a tale that won't fade.