Art-directed Apartment List's "Rent Like an A-Lister" campaign across CTV, YouTube, and Google Discovery, driving approximately 37,000+ registrations with a 92% return on ad spend and 15% increase in brand awareness. Led creative development, overseeing visual storytelling, composition, scripting, product integration, set design, casting, and music. Managed pre- and post-production to ensure the campaign captured the excitement of finding the perfect apartment while strongly resonating with the audience and reinforcing the brand message.