Marketing and branding must work in harmony to create the desired customer experience. The digital and print collateral for Sightglass Coffee reflects this philosophy, showcasing the brand’s culture while maintaining consistency across all platforms. I crafted minimalistic compositions, paired with thoughtful use of negative space, to evoke a soothing and inviting atmosphere. Spunky typography and high color contrast ensure visibility in print, while playful illustrations and subtle motion enhance engagement on digital platforms.