The email and loyalty card have been designed keeping in mind the brand language and culture of Sightglass Coffee. The compositions are understated and minimalistic allowing the negative space to create a soothing and pleasant effect. The typography and color palette have been derived from the visual narrative of Sightglass in order to maintain a cohesive tone across all platforms. The email design is created using fun illustrations with a touch of movement to increase engagement. The customer loyalty punch cards have been created with generous spacing, bold typefaces and high contrast to ensure visibility on a small object.