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Rent Smart
Led the creative vision for Apartment List's ‘Rent Smart’ campaign, highlighting the benefits of financial savings and an improved living experience. Provided art direction across visual storytelling, set design, casting, messaging, and video production. The YouTube ad campaign delivered outstanding results, generating over a million views, driving significant user interest, and increasing registrations. Beyond immediate metrics, it resulted in a remarkable 73% surge in search activity for the Apartment List brand.




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