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Rent Smarter 

Art Direction

I led the creative vision for the ‘Rent Smart’ savings campaign, which effectively conveyed the message of financial savings and the potential for a better living experience. I was responsible for the visuals, storytelling, set design, casting, messaging and video production. The campaign achieved remarkable results, garnering over a million views, significant user interest and generating registrations. The impact of the 'Rent Smart' campaign extended beyond immediate metrics, as it also resulted in a remarkable 73% increase in search activity related to the Apartment List brand.

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