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Rent Smarter 

Art Direction

I led the creative vision for the ‘Rent Smart’ savings campaign, which effectively conveyed the message of financial savings and the potential for a better living experience. Through my art direction, I successfully elevated brand awareness and engagement. The campaign achieved remarkable results, garnering over 1.25 million views. Moreover, the campaign drove significant user interest, generating more than 4,500 registrations. The impact of the 'Rent Smart' campaign extended beyond immediate metrics, as it also resulted in a remarkable 73% increase in search activity related to the Apartment List brand.

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