Experiential Design

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After the resounding success of Spark 2020, the highly anticipated 2021 event shifted to a virtual platform due to the pandemic, presenting new challenges. Recognizing a chance to reconnect, rethink, and restart the event's essence, I introduced a hand-crafted collage technique. The goal was to seamlessly blend organic textures into the digital realm. I also incorporated humorous content to lighten the mood, offering a delightful break from the routine of Zoom calls and digital interfaces. My focus centered on achieving seamlessness and customized branding through a comprehensive website, a lively virtual stage, vibrant animations, impactful presentations, and interactive features aimed at enhancing engagement. The result was an immersive digital space that not only encapsulated the live event's energy but also fostered meaningful interactions among attendees.