Created a strong, recognizable brand presence for Diffe.rent, effectively showcasing the company’s expertise, innovation, and reliability. Through careful research and conceptualization, I developed the logo, typography, color palette, iconography, and a cohesive visual language that extends across all brand touchpoints, including the website, advertising, marketing collateral, and events. Led cross-functional collaboration within a tight timeline to bring the product to launch. Diffe.rent, powered by the AI leasing assistant Lea, is an advanced omni-channel technology delivering best-in-class performance across all communication channels.