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Diffe.rent

Brand Design

Diffe.rent is an omni-channel AI leasing assistant technology that delivers best in class performance across all communication channels. I created a strong and recognizable brand presence for Diffe.rent, while effectively communicating the company’s expertise, innovation and reliability. Through careful research and conceptualization, I crafted the color palette, logo, typography, iconography, and a consistent visual language that extends across various brand touchpoints such as the website, advertising, marketing collateral and events. 

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